Tried and tested in a new look. With the recently renovated and expanded branch in Hasle-Rüegsau, Bernerland Bank succeeded in implementing perfectly its vision of a “branch of the future”.
Because the Hasle-Rüegsau police station was closed some time ago, there were new options for expanding the premises for the Bernerland Bank branch next door. For a long time, the Bernerland Bank has been working on the vision of a “branch of the future” and this has now been perfectly implemented on Rüegsaustrasse.
The changed customer needs are in the foreground
The branch in Hasle-Rüegsau is the first to be rebuilt and - as managing director Peter Ritter explained - more will follow in the near future. After the Hasle-Rüegsau branch was the first bank in the region to have open counters decades ago, it is once again taking on a pioneering role after the renovation.
The customers are greeted in the generously designed entrance hall. Depending on the request, they will continue to be served at the cash desk or they can talk to their customer advisor in the advice zone. "This makes it possible to discuss and respond to customer concerns in the coffee corner and in a relaxed atmosphere", explains Branch Manager Jürg Marti.
As a special service, customers can also practice their first steps in eBanking at the digital counter next to it. Depending on requirements, the consultations can also be held in the meeting room. All possibilities that were not available in the previously limited space.
"We are convinced that the new concept is an enrichment for customer service", says branch manager Jürg Marti. "We create a point of consultation and encounter from which our customers ultimately benefit."
Müller + Partner
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